1924

In 1924, the lanes of Banaras witnessed the birth of an Iconic Elixir. It all started in 1924 in Banaras State, British India when Late Pandit Sacchida Nand Dubey came up with a cooling concoction comprising Sugar, Water, Almond, Cashew Nut, Fox Nut, Seeds of Watermelon,seeds of musk melon,Cardamom, Black Pepper, Fennel Seeds and Saffron Strands named Thandai.

Thandai is considered as prasada of Lord Shiva, So Shree Dubeyji thought of opening a small outlet for selling Thandai near the world famous Lord Shiva’s Kashi Vishwanath Temple. A small shop was set up on 24th June 1924 and people used to get a glass full of Thandai for 1 paisa.

This creation quickly became popular for its ability to fight heatstrokes and dehydration and thus, Mishrambu was born.

The drink went on to quench the thirst of many not just as a Shivratri and Holi Drink but as a popular summer drink as well and by the 1940s, it had become a must in every house.

1940

The foundation of Mishrambu’s manufacturing unit on the outskirts of Varanasi was laid by the late Shri Arun Anand Dubey and his wife, Mrs. Ganga Dubey. For the first time, Thandai and other nut-based beverages were presented in glass bottles by Mishrambu.

1950

From generation to generation, the Mishrambu family has carried forward and enhanced the tradition of delivering rich taste and freshness. Today, Mishrambu products have become synonymous with refreshment in every Indian household – refreshment so profound that it feels like a dip in the holy Ganges.

1970

With a variety of Mishrambu products made to suit everyone’s preferences, they bring a celebratory vibe to life and infuse every moment with a sweet essence. The healthy taste of Mishrambu strengthens relationships and adds sweetness to gatherings. Mishrambu Thandai and syrups serve as a reliable means of enhancing togetherness, made from pure, natural, and quality ingredients that are both healthy and flavorful.

Mishrambu products have earned the trust of the nation. With Mishrambu Thandai, every sip uplifts the spirit, offering a delightful blend of tradition and taste.

2025

The name ‘Mishrambu’ was given by Sitar Virtuoso Pandit Ravi Shankar born in Varanasi was a renowned Indian musician and composer,best known for his mastery of the sitar and for introducing Indian classical music to the West. Mishrambu means – JAL MISHRIT PEYA

The packaging of Mishrambu plays an integral role in its popularity. In its early days, the syrup was sold in used bottles of beer. Later, uniform white bottles were introduced. With the passage of time, and the increasing demand of Thandai Late Shri Aruna Nand Dubey son of Shri Sachida Nand Dubey thought of commercialising Thandai and spread its wings outside Varanasi. Later Shri Aruna Nand Dubey with his wife Smt. Ganga Dubey laid the foundation stone of Mishrambu Products by setting up a factory in the outskirts of Varanasi.

 Over the decades, Mishrambu has cemented its place in India and Abroad. From being an essential part of Holi to a childhood favorite for generations, its influence extends beyond just being a beverage. The drink’s versatility has allowed it to be used in a variety of culinary creations including firni, milkshakes, ice creams, Kheer, Lassi, Kulfi and even fusion desserts like cheesecakes and lattes.

 “Mishrambu Products was the first to introduce Thandai and other dry fruit based drinks in glass bottles.” In early 70’s, Late Shri Aruna Nand Dubey handed over the Legacy of Mishrambu Products to his four sons, Where they chose their areas of interest in business.

It's 2025 and Mishrambu, also known as "Real Nuts Roya Taste," is still going strong. This drink has seen India's partition and continues to provide relief and calm during hot summers or humid climates. “It is the quality of the product,” says Shri Sarvada Nand Dubey, Managing Director, Mishrambu Beverages Private Limited. “Once you take a sip, you become aware of its quality,” he mentions.

Currently, fourth generation of the family has been introduced in the business. And the quest for growth and innovation continues…….